Pricing strategy often gets overlooked in day-to-day operations — especially in vending and coffee machine businesses where margins are tight, and efficiency is everything. But operators who treat pricing as a business tool, not just a setting on the machine, are seeing real results.
This article brings together five strategies that real operators are using today to adjust pricing remotely, increase profitability, and respond faster to changing conditions. All powered by Vendon Cloud and the QuickPik loyalty app.
1. Scheduled price changes for peak demand
Some locations consistently see higher demand at specific times — think vending machines in parks on hot weekends, city centers during festivals, or outside stadiums on game days. Leaving prices unchanged during these peak periods can mean missed revenue.
Real example:
An operator managing a fleet in a busy city center knew that a large parade and a weekend music festival would increase foot traffic near 12 of their vending machines. Instead of reacting afterward, they used Auf diese Weise wird jede erhobene to schedule a 10% price increase on all products starting Friday at noon. On Monday morning, they reverted pricing back to normal — all remotely.
This kind of scheduled adjustment allowed them to capture more revenue during high-demand days — without visiting a single machine.
2. Loyalty-based pricing for selected users
Not all customers should pay the same. In office environments or closed locations, operators are now differentiating pricing between employees and visitors — rewarding loyalty and adding value for corporate clients.
Real example:
One operator, working with a large office complex, was asked to offer free coffee and discounted snacks to employees — while keeping standard pricing for outside visitors. Using QuickPik, the operator created a pricing group in Vendon Cloud. Employees scanned a QR code via the app at the machine. The system automatically recognized them and applied the discount or number of free products.
3. Testing pricing across different locations
Pricing success in one location doesn’t guarantee the same outcome in another. Smart operators are running controlled pricing tests across different machine clusters — using real sales data to decide what works best.
Real example:
An operator wanted to understand if customers in city-center offices were willing to pay more for premium energy drinks compared to suburban locations. They used Auf diese Weise wird jede erhobene to create two pricing zones — one with higher pricing, one standard — and monitored sales over several weeks.
The result: the higher price had no negative impact in the city but drove extra revenue. In suburban areas, lower pricing kept volume high. The insights allowed the operator to roll out tailored pricing by environment.
4. Promotional pricing to support product launches
When introducing a new product — whether it’s a snack, a seasonal drink, or a limited-edition item — price can play a key role in encouraging trials and generating momentum.
Real example:
A beverage supplier asked one operator to help promote a new drink in universities and office buildings. The operator dropped the price in 30 machines for a two-week introductory period and tracked sales using Vendon Cloud. This temporary pricing not only helped boost awareness and trials but also provided the supplier with sales data that supported further investment.
Temporary price adjustments like this allow operators to support brand partners while increasing consumer engagement — and potentially driving more revenue through co-promotions.
5. Small price adjustments to protect margins
Costs increase — often slowly and quietly. Ingredients, packaging, fuel, and servicing all eat into margins. Smart operators are proactively adjusting prices by small amounts across their fleets to stay ahead — without alarming customers.
Real example:
When the cost of bottled water increased by €0.04, one operator responded with a €0.05 price increase across 200 machines. Customers didn’t notice, but the business avoided losing margin — and saw improved profit at the end of the month.
These regular, small adjustments help prevent the need for large, sudden increases later.
Pricing is a lever, not just a setting
All five strategies share a common goal: make pricing work harder for the business.
By scheduling price changes, applying loyalty pricing, testing by location, supporting promotions, and adjusting for cost changes, operators are gaining more control — not only over sales, but over relationships, brand value, and profitability.
