At Vendon, we understand the critical challenges faced by operators who struggle with limited control over their machines and customer interactions. Today, we’ll delve into 4 use cases on how QuickPik is benefiting businesses, providing you with innovative ideas to implement loyalty programs within your own company. But before we delve into the use cases, it’s crucial to understand what QuickPik is and why it was developed.
What is QuickPik?
QuickPik by Vendon is a loyalty program that allows the setup of an easily adjustable bonus system upon the vending and OCS operator choice. Be it employees who have earned their reward or clients who could benefit from a customized loyalty program, the options are limitless.
The Key to Retaining Customers
QuickPik was created to bridge the gap between customers and coffee or vending machines, addressing a key challenge for operators: customer retention. In today’s competitive job market, employee benefits like free coffee and snacks have become the norm rather than the exception. These perks are not just about attracting talent but also about fostering loyalty—whether among employees or customers. Retaining loyal customers is a goal we all strive for, and QuickPik is designed to make that easier.
You might wonder where QuickPik can be used. QuickPik’s flexibility is one of its most powerful features. Whether you’re operating within a corporate office, a university campus, or a public space like a shopping mall, QuickPik can be seamlessly integrated into your vending or coffee machines.
How QuickPik Works
So, how does it work? It’s quite simple. First, you equip your vending or coffee machine with a hardware device called the vBox. Then, you attach a sticker with a unique QR code to the machine. All communication is facilitated through the vBox and the Vendon Cloud, where you can manage everything—user permissions, user groups, consumption patterns, discounts, free perks and more. Basically, all configurations are handled in our Cloud, not the app itself.
For the end-user, the app offers numerous benefits. Users can receive discounts, get free products, and even link a payment card to the app (eligible only for EEZ countries) for maximum convenience. With this foundation in place, let’s explore four compelling success stories that highlight the versatility and effectiveness of QuickPik.
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Use Case 1: Cost Control with Free Product Offerings
The first use case emerged in the wake of the COVID-19 pandemic and has proven to be successful afterward. Many businesses, especially offices, had to cut back on free drink offerings due to budget constraints. Operators faced the dilemma of removing coffee machines entirely, which was a significant dissatisfaction point for employees.
QuickPik offered a solution by allowing employers to limit the number of free cups per employee. For example, each employee could be allowed two free cups per day. This approach not only controlled costs but also encouraged mindful consumption and sustainability. Employees valued the continued availability of coffee, even with the new limitations, showing how QuickPik can maintain service levels while managing expenses.
Use Case 2: Blending free and paid options
Another application of QuickPik is in diversifying product offerings. An office coffee service (OCS) operator received feedback that employees wanted more variety, such as coffee with syrup. However, the cost of adding such options to the complimentary menu was too high.
QuickPik provided the perfect solution: a system where free and paid drinks coexist. Employees could access regular coffee for free and pay for premium options like syrup-flavored coffee. The app’s authentication feature enabled the machine to recognize whether a drink was complimentary or paid, satisfying both the client’s budget constraints and employees’ desires for variety.
Use Case 3: Cultivating Customer Loyalty
QuickPik’s ability to foster customer loyalty is another powerful advantage. Before QuickPik, operators had no way of knowing their customers or encouraging repeat visits. With QuickPik, loyalty programs can be easily integrated. For instance, imagine a customer who downloads the QuickPik app and gets a free coffee as a welcome offer. The next time they visit the same vending machine, they receive a discount on their coffee purchase, encouraging them to return. Similarly, a retail chain might offer free coffee to customers who use their loyalty card while shopping, creating a more satisfying shopping experience and ensuring those customers keep coming back.
Use Case 4: Offsetting High Transaction Fees
Finally, QuickPik effectively tackles the issue of high transaction fees, which you will agree is a common challenge for operators. Traditional cashless payments can be costly, particularly for low-priced items. With QuickPik, payments are processed directly through the app, eliminating the need for expensive devices and high transaction fees.
For example, a product priced at 3 EUR incurs a transaction fee of 0.03 EUR. With 500 transactions per week, the weekly fees total 15 EUR, which amounts to 780 EUR annually per machine. If you double this amount based on your fleet size, the total annual fees would be significantly higher. By using QuickPik, these costs can be significantly reduced, making it an economical choice for both operators and consumers.
Note! This approach is directly advantageous in closed environments like factories or hospitals. However, in public spaces, more conventional cashless solutions, such as mobile payments and card transactions, still are more convenient for users.
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Fazit
QuickPik is transforming the way operators interact with vending and coffee machines. By offering solutions for cost control, product diversification, customer loyalty, and transaction fee reduction, QuickPik is proving to be an invaluable tool for businesses. These real-life success stories highlight the versatility of QuickPik Loyalty platform and potential to enhance customer satisfaction while optimizing operational efficiency.
As you consider implementing QuickPik within your company, think about these use cases and how they might apply to your unique business model. With QuickPik, the possibilities are endless, and the benefits are clear. Embrace the future of vending and coffee machines with QuickPik, and watch your business thrive.
